A redesign project of the world most famous pictograms by Vittorio Perotti and Giulia Zoavo.
At some point, they realized that the current emojis did no longer represent them. They were looking for a fresh, modern and simple style.
Massimo Vignelli used to say: “If you don’t find it, draw it yourself". As they are two stubborn and enthusiast designers, they decided to take the challenge: creating a new collection of emojis, that other designers and all the people would have enjoyed. A few months, and a lot of white nights later, here they are!
In 2013 Gatorade asked us to launch an online platform to help people train.
IDEA Working on the brief we understood that the real challenge was to launch a service that is new and useful to people while differentiating Gatorade from other brands. That's why we created a new professional profile: Gatorade social trainers.
EXECUTION "Smash your limits" is the first platform working with real trainers - the Gatorade Social Trainers. For six months we’ve offered the service for free: personal training plans, trainer advice, a forum to chat with the other athletes and most importantly - the boost that a real personal trainer can give you.