Every time you see the Design Center's logo you will know where the Design Center is.
Milan's Design Week Scenery
Being one of the world’s most important design events, Milan’s Design Week including the fair and the off-site events attracts an international audience of design professionals and enthusiasts who are watchful of quality and in constant search of new stimuli.
Alongside the rich offer of cultural events around the city, there is a general difficulty to discover, filter and cope with available information regarding what is happening, when and where.
The Design Center
The Ex-Ansaldo facility is located in the heart of Zona Tortona, today's center of Milanese expertise for Italian fashion and design. The idea is to transform Ex-Ansaldo into the info-point and the Urban Center of Milan’s Design Week: 'Design Center'.
The Logo idea
The Design Week is chaotic and the town is full of logos of all sorts. That's why we created a dynamic logo that is, at the same time, an iconic grid and a sign.