Every year millions of people start training with the best of intentions. Unfortunately, 73% of them will drop out any sport activities within 6 weeks. How to keep them motivated?

A unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training. 

By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program.



Trend Hunter - Incentive-Based Fitness Apps

Creativity - Gatorade: #SponsoredByGatorade 

La Réclame - Gatorade sponsorise habilement le sport connecté

Abduzeedo - UI Design: Sponsored by Gatorade Project

Advertising Served - Sponsored By Gatorade

We and the color - App Design

BBDO - #SponsoredByGatorade



Video case study


UI/UX Design